REI is a leading outdoor retailer that was founded in 1923 by a group of climbers in search of quality outdoor gear. As one of their primary brand development and design agencies, we were tasked with helping them reach a new millennial audience.

During this process, we did a lot of research around where the brand stood within the existing market and where they wanted it to go. We felt that we could best achieve our goals by designing an immersive prototype that showcased how they could grow and elevate their current digital platform.

As with most established brands, Pamlico wished to maintain their value and market edge with investors and entrepreneurs. However, they also wished to take advantage of more opportunities within the middle markets to drive growth — seeking new clients and segments of business to engage. To fulfill this vision, Pamlico would have to transform its online experience and embrace cutting-edge brand practices.
UNION reviewed their existing brand assets and worked with Pamlico’s senior management team to identify elements that could be leveraged within the new platform. We also presented mood boards to help Pamlico visualize areas in which we felt new brand elements and styles could be introduced to push the entire style of the brand forward. Afterward, we built a brand style guide that would be used to guide our visual design work as well as marketing materials created by others in order to ensure everything would be designed with a consistent look and feel.

As with most established brands, Pamlico wished to maintain their value and market edge with investors and entrepreneurs. However, they also wished to take advantage of more opportunities within the middle markets to drive growth — seeking new clients and segments of business to engage. To fulfill this vision, Pamlico would have to transform its online experience and embrace cutting-edge brand practices.
UNION reviewed their existing brand assets and worked with Pamlico’s senior management team to identify elements that could be leveraged within the new platform. We also presented mood boards to help Pamlico visualize areas in which we felt new brand elements and styles could be introduced to push the entire style of the brand forward. Afterward, we built a brand style guide that would be used to guide our visual design work as well as marketing materials created by others in order to ensure everything would be designed with a consistent look and feel.